Since 1999, I've been learning what survey creators actually need. Here's what I found.
A surprising number of the support emails I've received over the years started with an apology. "Sorry for the dumb question." "I know this is probably obvious, but..." These weren't dumb questions. These were capable people — church administrators, HR coordinators, graduate students, nonprofit volunteers — doing important work with tools that weren't built for them.
Most survey tools are built for people who create surveys every week. But most people create surveys when they need to — then come back months later and start over. Every time feels like the first time. That's not a personal failing. That's a design problem.
Candor grew out of one question: what if the tool trusted you as much as you need to trust it? Clear, honest, and designed so the next step is always obvious — even after months away.
We built Candor for people whose real job isn't making surveys — but who need create great ones.
— Chuck Boudreau, Founder